Toyota is moving closer to creating an entire line of vehicles carrying the Prius name— as a way to leverage the success of the Toyota Prius as the icon of hybrids.
Toyota's top U.S. executive, Jim Lentz, president of Toyota Motor Sales U.S.A, told Automotive News (in the May 12, 2008 issue) that a family of hybrid vehicles using the Prius badge could be the best way for Toyota to leverage its alternative-fuel technology.
Toyota's top U.S. executive, Jim Lentz, president of Toyota Motor Sales U.S.A, told Automotive News (in the May 12, 2008 issue) that a family of hybrid vehicles using the Prius badge could be the best way for Toyota to leverage its alternative-fuel technology.
