Ford Hybrid Car Sales FigureFord is promising to double production of their hybrids over the next year. Ford, like the other car companies is struggling this year. The downturn in truck sales, especially, is really hurting.
Without knowing more, I'd say that 'doubling' their production comes from adding the Ford Fusion Hybrid to the lineup. But part of that will be the move to increase Escape and Mariner Hybrids. As with all the car manufacturers cut production of trucks and SUVs and start producing more fuel efficient vehicles, Ford is working on producing more Escape and Mariners in the third quarter. They are adding a third shift to their plant at Kansas City.
Ford has shown no interest in increasing sales in the hybrid cars in the past (see the figure). They simply haven't made any money from selling them, and only with the additional units and the time to absorb the research cost, are they ready to do so.
Ford said the 2010 Fusion Hybrid and Mercury Milan Hybrid will begin production late this year and will be on sale early next year. The expect the new hybrids to beat the Camry Hybrid mpg values.
Without knowing more, I'd say that 'doubling' their production comes from adding the Ford Fusion Hybrid to the lineup. But part of that will be the move to increase Escape and Mariner Hybrids. As with all the car manufacturers cut production of trucks and SUVs and start producing more fuel efficient vehicles, Ford is working on producing more Escape and Mariners in the third quarter. They are adding a third shift to their plant at Kansas City.
Ford has shown no interest in increasing sales in the hybrid cars in the past (see the figure). They simply haven't made any money from selling them, and only with the additional units and the time to absorb the research cost, are they ready to do so.
Ford said the 2010 Fusion Hybrid and Mercury Milan Hybrid will begin production late this year and will be on sale early next year. The expect the new hybrids to beat the Camry Hybrid mpg values.
