Chrysler’s new line of electric cars are “closer to production than you think,” said Chrysler president Jim Press earlier today. He explained that Chrysler is currently demonstrating electric cars and plug-in hybrids to dealers to get their feedback.

When challenged as to whether a Chrysler plug-in hybrid could beat GM’s much-publicized Chevy Volt plug-in hybrid to market, Press deferred with a joke, saying, “GM’s been selling the Volt for about five years.” He added that Chrysler “didn’t have the money for PR stunts,” but was focused on getting its new products to market.

Chrysler is under pressure to deliver exciting and innovative new cars. On Wednesday, Chrysler said its sales in the United States fell by a third in August—nearly twice the industry average. Honda bypassed Chrysler to become the nation’s No. 4 seller of cars.

Chrysler's hybrid, plug-in hybrid, and electic vehicles are coming out of the year-old ENVI program, which was organized to jump-start Chrysler’s move to develop its own ground-up hybrids. The company’s first hybrid products, the Dodge Durango and Chrysler Aspen two-mode hybrids, use technology developed jointly by their former parent company Daimler with General Motors and BMW. Chrysler is the last of the six largest car companies to put a hybrid on the market.